VIDA Estetica June 2024 - Rise of luxury healthcare brands

The introduction of longevity-focused products is driving competitors to improve their research and development initiatives to meet or exceed these new standards. This increase in scientific exploration within the beauty industry is likely to produce products that not only address aesthetic concerns, but also promote long-term health benefits. As a result, the border between beauty and well-being is becoming increasingly blurry, with brands like PAREMINA offering health and beauty responses that cover both external appearance and inner health.

 

PAREMINA is featured in VIDA Estetica Magazine

Link to Article: Auge de las marcas de cuidado de la salud de lujo - Revista Vidaestetica - Estética, Healthy Life & Wellness